You’re Not Alone: The Vendor Experience, from the Inside Out

Why someone who’s lived and breathed the Amazon Vendor journey is now helping others find a better way.

If you’ve ever found yourself buried in spreadsheets, guessing what Amazon might do next, or wondering if everyone else is struggling as much as you are, you’re not alone.

Ask anyone who’s managed an Amazon Vendor account, and the stories will sound eerily familiar:

• A sudden PO drop that triples your workload overnight.
• An update to barcode requirements you find out about after the chargebacks hit.
• Hours spent trying to understand why demand forecasting seems more like fortune telling.

Mike Palmer knows those stories well. For years, he was right there with you, running vendor operations at Pyramid International, managing supply chains, platforms, and systems for Amazon, eBay, and more. But beyond the job titles and revenue targets, he was someone constantly solving the same problems you probably face right now.

“There wasn’t a single lightbulb moment. It was just the steady realisation that I wasn’t the only one asking these questions. And if I’d figured out a way through it, maybe I could help someone else.” — Mike Palmer 

Mike started answering forum posts. He shared what worked, what didn’t. Slowly, supporting other vendors became more than a side project, it became a mission. Because if you’ve been through the sleepless nights trying to untangle Vendor Central, you start to see patterns. You build shortcuts. And most of all, you stop assuming it’s just you. “I wish more vendors knew: you’re not alone. The issues feel personal, but they’re almost always universal,” he shared. 

Today, Mike’s no longer on the vendor side, but he hasn’t left it behind. Now Key Account Manager at KhooCommerce, he works directly with vendors every day, helping them navigate the same challenges he used to face head-on. He’s still in the weeds of systems, forecasting, and fulfilment, but this time, with the sole aim of making the road smoother for others. There’s something powerful about knowing the person helping you has been where you are. That they’ve fielded the same questions from their warehouse team. That they’ve refreshed Vendor Central, just like you, hoping today’s order pattern makes sense.

“Bringing Mike on board was an easy decision, he’s lived the vendor experience inside out. Our mission has always been to build solutions that actually work for Amazon Vendors, and that starts with listening to people who’ve been through it. Mike’s not just another systems expert, he’s someone who knows firsthand what’s frustrating, what’s fixable, and what genuinely makes a difference. That perspective is priceless for our customers.” — Chris Khoo, Co-Founder, KhooCommerce

This story isn’t about software or systems, it’s about vendors helping vendors. And Mike’s journey is proof that the support you need might just come from someone who’s been exactly where you are.

Connect with Mike on LinkedIn to swap stories, get advice, or stay ahead of the latest changes in the Amazon Vendor world.